WHAT WE DO Die Processing CAD Services Ejection Rubber REQUEST A QUOTE American Steel Rule Die has been making quality steel rule dies since 1965 Here at ASRD our employees average 15 years of die-making experience. On hand, we have a total of 120 years of combined experience. We Have the Experience to Meet Your NeedsHave a project? We can help! We have extensive experience in concept design, product development, and quick turnaround!